Perle PR – we are a public relations agency with a face.

More specifically, the face of Danijela Tsanikidis, née Ristic. Since 2009, the day-to-day business has always been the responsibility of the boss here. Above all, this ensures client proximity and authenticity – every day. With more than 20 years of experience, Danijela has well and truly earned her name as a PR professional.

Perle PR, we are also a deliberately small and constant team. Made up of strong women who work together at eye level and are perfectly in sync with each other. Short distances, a wealth of experience, a lot of enthusiasm and passion –that’s our recipe for success.

Fashion is at the heart of everything we do – full collections, accessories and shoes. Danijela has achieved a unique positioning in Germany with this focus. The carefully cultivated brand portfolio – ranging from absolute newbies to established brands – is what it’s all about here.
Awareness, reach and success are the goals for each and every brand. After all, behind these brands are real people who deserve to be happy – ensuring this is our top to-do.




Always transparent, committed and honest – that’s what Perle PR – Boutique PR Studio stands for.

We tailor our work to meet your needs. We communicate efficiently across all channels, combine creativity with strategic thinking and are constantly exchanging ideas.
As well-established PR professionals, we have developed a large network of journalists, fashion editors, TV stylists as well as influencers and bloggers.

We take good care of our contacts. To us, this is absolutely essential for successful brand building.

Using the entire range of classic PR consulting and press relations, we create a customized and strategic concept for you.

We ensure targeted placements and publications in the most important German fashion magazines with the highest reach – online and offline.

By supplying outfits from the latest collections to popular presenters and celebrities, we generate a high level of awareness as well as ensuring a continuous brand presence in all major German TV formats.

Since the beginning of the blogger era, we create reliability, emotions and reach for your brand. Individual product seeding such as long- or short-term cooperations is what we call our standard.




We have been collaborating with Perle PR since 2019 and with great success. Danijela and her team are a pleasure to work with and are able to generate publications for our brand in all selected media; online and print and television. Their work method is sharp, super quick and significant. We are a brand based in Amsterdam, but genuinely found our partner in the German market. Perle PR acts as our brand’s eyes and ears in Germany and in a like matter advances our brands visibility.

Maurits van Lier,Marketing Manager , Summum Woman

Working with the lovely Perle team in Germany is a great pleasure! How they manage to get out with our DNA on NÜ is excellent and can´t wait to push even more in the future, together!

René T. Jensen, CEO & Co-Owner , NÜ Denmark

Perle PR did a great job over the last two years by positioning HERZGUT within our relevant target-group. The team has an open and friendly personality. They are easy to work with, with a smile on their faces, and they are alwayse very responsive – also when we need their support on a short notice. It is a great pleasure working with you and feeling your support. Thank you so much for your passion, enthusiasm and great work.

Yasmin Dengel-Ongcoy, Co-Founder, HERZGUT

Thanks Danijela, for supporting our market entry into the DACH region, with your and your teams excellent PR & Communication expertise and solution driven approach.

Serdar Mazmanoglu, CEO of , LEE COOPER (DACH) c/o CM Denim GmbH

Perle PR has always been a loyal and professional partner who accompanied us from the very first day. The agency helped us raising the awareness level of tigha in short order. During the time of our collaboration we discovered an uncomplicated and effective way of working together, throughout with remarkable results.

Asem Chaudhary, CEO & Founder , Tigha

Perle PR gives us a face in Germany. Magazines, bloggers, stylists, it seems like they know everybody and they understand our brand a good combination.

Floor van de Water, CEO , LouLou

It’s always a pleasure working with Perle by their full willingness to solve new challenges. It is a versatile, fast and well-trained team, making our daily work flow easily.

Eva Baguena, Head of Communication , Sendra




Untergasse 1
61348 Bad Homburg v.d.H

+49 (0) 6172 6874 250